The Parent Education Program aims to build parents’ child-rearing competencies across seven areas of learning and development: communication and language; personal, social and emotional development; physical development; literacy; mathematics; understanding the world; and expressive arts and design.
Content is shared in bite-sized information three times a week through the chatbot. This includes an informational video about the learning area, an informational fact sheet about the developmental stage, and short demonstration videos of simple, daily activities parents can do to support their children’s development (adapted from Vroom tips).
For each learning area, users receive content across three age bands (Birth-3 years, 3-4 years, 4-5 years). The program also uses quizzes, games, and polls every week to increase engagement.
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Users can type ‘?’ into the chatbot to receive personalized support from a team member. The tool displays a progress tracker and provides course completion reminders and nudges. To further encourage uptake, the program team publishes a weekly leaderboard and provides a course completion certificate.
Users also have access to an exclusive Facebook group with other members of their cohort which can be used to clarify questions, share pictures and videos of their children, and build community. In addition, they also have access to FAQ videos, live video sessions with experts, and a webpage with additional resources.
The Parent Education Program will test a self-paced training model on the chatbot with the next cohort where users can choose the areas of learning and development of interest and the sequence they want to follow. The program will also open registrations to fathers to facilitate increased engagement. Plans to develop a comprehensive app with access to informative content, expert advice, and a milestone tracker to support parents are also in the pipeline.
