Developed by UK charity Best Beginnings, the Baby Buddy app is a free National Health Service-approved interactive pregnancy and parenting app. It is available in the UK, with adaptations being piloted in Cyprus, Greece, and Australia and provides daily bite-sized information and advice from pregnancy through the first year of baby’s life for mothers, fathers, and caregivers.
The app also provides information about local maternity services, a library of short insightful videos, allows a space for personal health and well-being plans, and for recording baby’s growth, vaccinations, and developmental milestones. It also includes a 24-/7 text messaging service, in collaboration with SHOUT for parents experiencing distress, overwhelm and in need of urgent support.
The app was developed to support low-literacy communities and families at risk of poor health and social outcomes (e.g., younger parents, low education and income, racial and ethnic minorities) and there are contextualized resources for fathers, caregivers of premature or sick babies and also for families who have experienced abuse, violence and trauma . Best Beginnings utilizes a parent panel to develop and test content for the app, along with expert feedback, and collaborates with local health services to encourage its use.