Based on the stage of pregnancy and age of the child, the Pregnancy+ and Baby+ apps provides customized content including a baby size guide during pregnancy and weekly development guides for infants. The apps also include articles and daily posts with information on topics like nutrition, breastfeeding,and activity ideas for babies, and include a number of tracking tools such as a kick counter and contraction timer in pregnancy and growth and feeding trackers during infancy. The apps are available in over 22 languages, and are accessible globally.
Pregnancy + and Baby +
Pregnancy + and Baby + are commercially available apps which provide parents and caregivers with tips and advice, as well as tracking tools to support pregnancy and care for the baby during the first year of life.
Overview
Active since 2012
Developer Philips Digital
- Technology utilized
-
Target age
Pregnancy – 1 year
- Target audience
-
ECD Focus areas
- Responsive caregiving Parents/caregiver’s ability to observe, understand, and respond to children’s cues appropriately.
- Health and nutrition Support for children’s physical and emotional health and access to diverse nutrient rich food. This also includes maternal health and nutrition including during pregnancy.
- Developmental milestones Skills and tasks children are able to perform during a certain age range.
- Caregiver well-being and mental health Support for caregivers own emotional, social, and mental well-being by supporting development of required skills to identify, manage, and cope with stressors and providing counseling support.
How it works
The Pregnancy+ app provides information on baby development, pregnancy guides and information, pregnancy tools, and features to support planning:
- Customized based on the stage of pregnancy, the app offers interactive 3D models to visualize baby’s development, and offers a size guide comparing baby’s size to fruits, animals, and sweets.
- A range of content provides in-depth information on topics like breastfeeding and exercise during pregnancy including daily articles tailored to stage of pregnancy and blog posts with tips and advice. In addition, the app includes guides which help parents understand what to expect in each week of pregnancy.
- A pregnancy due date calculator, kick counter, weight log, and contraction timer are also available. The app includes a calendar to keep track of prenatal appointments, a feature to help elaborate a birth plan, and a baby name repository.
- Pregnant persons can invite friends and family to download the app and link to their account to follow stage based updates.
-
User engagement strategies
- Customized messages Sharing resources and content based on user needs (e.g., race/ethnicity, gender, age of child). This also includes sharing personalized content based on short user assessments (e.g., activities shared based on child development assessments).
- Nudges and reminders Sharing messages to encourage users to take particular actions (e.g., appointment reminders, nudge to complete an activity).
- User progress tracking Tracking user’s progression across tool features (e.g., number of activities completed, progress towards goals).
- Network sharing Encouraging use of the tool simultaneously with a partner/alternate caregiver to create a shared experience or sharing tool resources and content with others through messages or social media.
- Key functions
Reach and relevance
-
Users
Varied
Pregnancy +: 2 million, Baby +: 200,000 - Country of origin
-
Active countries
Global
- Language
-
Dissemination strategy
Many users learn about the apps through word of mouth.
Technology and access
Pregnancy + and Baby + are accessible via smartphone/tablets and require internet connectivity. The apps are available for free though premium options are available through subscription.
- Connectivity requirements
- Device types
- Cost model