Sésamo Chatbot connects caregivers and teachers to a range of free learning resources, including videos, educational games, and fun activities through an automated assistant on WhatsApp.
Sésamo Chatbot has four generations, which are all currently active. Users can decide which generation they want to engage with by messaging a specific number to gain access.
- The first generation was launched at the start of the COVID-19 pandemic, with a wide selection of Sesame content. The chatbot was promoted through TV broadcast of Plaza Sésamo programming across 14 Latin American countries.
- The second generation was designed to address the needs of migrant and displaced families from Venezuela, with new materials focused on social-emotional learning, wellbeing, school reinforcement, and community.
- The third generation centers on promoting healthy habits and encouraging adults to model healthy behaviors for children.
- The fourth generation is dedicated to educators, with play activities and other content that they can download, and share with caregivers to engage at home with their children.
The resources, including graphics, audio files, and short videos, can be downloaded and used with limited access to technology or internet.
New materials focused on social-emotional learning to meet the needs of families affected by crisis are regularly added. The menu is updated with new content twice a month with resources from the general database. Descriptive audio accompanies the text and simplified instructions are shared to accommodate users with low-literacy. To increase user engagement, the Chatbot sends messages and push notifications; interactive quizzes and stickers as prizes are also used to motivate interaction.