The Paalan 1000 app aims to deliver information related to health, nutrition, safety and security, responsive caregiving, and early learning opportunities to support child development from conception through the child’s second birthday.
The app provides practical advice on what parents and caregivers can do on a regular basis to advance the healthy development of their babies and turn interactions with their children into stimulating brain building moments.
Based on the user (pregnant women, parents, or ASHA workers) and the stage of the pregnancy/ age of the child, the app pushes personalized age appropriate content. Each tip or activity is accompanied by a ‘brainy background’ which provides the science and rationale behind it. Users also have the option to like their favorite tips and activities, share them with their network across other messaging platforms, and mark them complete once used.
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The app features a moderated forum where parents can ask questions and receive responses from other parents. To avoid misinformation, the responses are reviewed by the app administrators on the backend and approved only if they provide accurate information.
The app also has a resource section which provides additional content and links to videos on child growth and development. Other essential resources, such as contact information for a dedicated state-run early childhood call center, is also provided where available. All the written content of the app can also be accessed via voiceovers which helps it reach low-literacy audiences.
In the future, the content in the app will be translated to more Indian languages. Additional features such as gamification (e.g., rewards and badges) and adding multiple child profiles is also under consideration.
