Kinedu — Early Years Starter Kit

Overview

Kinedu translate science and research of early childhood development in a user-friendly way. Through Kinedu:

Parents can access a range of articles, a video library, live and on-demand classes, masterclasses, and expert-led coaching sessions on topics such as breastfeeding, health, sleep, and play activities. In addition, parents can connect with peers in group chats to discuss similar issues that they are facing. Content addresses pregnancy through age 6.
Parents can utilize an AI-powered milestone tracker which feeds into personalized plans with play activity and video recommendations.

Kinedu is available through a tiered subscription model and includes a free plan option. The app is in use globally and content for the three languages in which it is offered is built on “anchoring cultures” (Mexico and Peru for Spanish, the US and Canada for English, and Brazil for Portuguese).

Active since 2016

Developer Kinedu

How it works

Kinedu offers a tiered paid subscription model. There is a free option that includes access to 3 activities per week, 650 expert articles, and the use of the milestone tracker. With paid subscriptions, users can access an even wider range of videos and play activities. In addition, they can:

Join interactive play sessions such as “Music for Babies,” and access live and on-demand group classes with experts on topics such as breastfeeding and sleep.
Participate in group chats with other users to share challenges and tips, and connect with experts on specific topics in 1:1 coaching sessions.

Kinedu Skills, an option available in paid subscriptions, is an early childhood development assessment tool that allows parents to track child development across domains and understand growth trajectories. It produces progress charts to help parents understand their child’s stage of development and areas for further growth and is also the foundation for Kinedu’s Artificial Intelligence Recommendation Algorithm (AIRA), which generates a daily activity plan for users. In addition to the recommendations generated by this algorithm, users may also filter resources based on specific interests (e.g., sleep, breastfeeding), age, and other criteria.

In the future, Kinedu is working to be more inclusive of neurodivergent children in the tool. This may include providing more tailored content to address the needs of these children and their families, while also considering how best to curate resources when, for example, milestone progression may follow diverse patterns. New content is being added to the app to reflect greater racial and gender diversity. Additionally, Kinedu plans to expand its prenatal offerings.

Reach and relevance

Users
9 milllion +
9+ million users have signed up for Kinedu as of February 2023.
Country of origin
- Mexico
Active countries
Global
Language
Dissemination strategy
Kinedu uses social media and emailed newsletters to share free content and encourage users to subscribe. Many prospective users also learn about Kinedu from the App store, where the tool is featured in articles.

Technology and access

Kinedu can be accessed via a mobile/tablet based app and resources are also accessible through the tool’s website.

Connectivity requirements
- Internet connectivity / mobile data
Device types
Cost model
- Freemium The tool is available for free but user can access advanced features for a fee.

Measurement

Kinedu tracks a number of indicators on a monthly basis to assess user engagement and impact. These indicators include retention, time spent on the platform, and milestone progression.

Kinedu videos were utilized in a study conducted by researchers at Stanford. The results indicated that parents using the videos increased efforts to engage their children in joint attention, as well as the volume of their speech.

Partnerships

Kinedu partners with governments, NGOs, and other private companies for special projects. Under these special projects, the Kinedu team may offer expert advice, for example, in re-designing play spaces or in filming video activities. The app is financed through its subscription-based model and Venture Capital financing.

Bebbo

Paalan 1000

Winnie

Parent Education Program